Case Studies

Results that speak for
themselves

No nice stories. Hard data from real partners. This is what scalable, profitable growth looks like.

€75M+
Total ad spend managed
€1.5M+
Managed per month
4.2x
Average ROAS
Top 2%
Klaviyo email performance
Case Study 01

From €20K to €600K+/month

Fashion brand with full-funnel growth over 15 months

5.25x
Average ROAS
€600K+
Peak month revenue
€18.3M
Total revenue
€3.5M
Total ad spend
15 mo
Growth period
€20K/mo
Starting point

The challenge

An established fashion brand with a strong offline presence, but no real DTC strategy. Revenue was stable at €20,000 a month through the webshop, while the potential was far bigger. They wanted to scale, but didn't know how to do it profitably.

The approach

We started with a full audit of the account, the webshop and the customer journey. We then built a full-funnel strategy on Meta and TikTok, backed by Google Shopping with optimised data feeds. In parallel, we built a complete Klaviyo email engine, from welcome flow to win-back campaigns, fully custom designed in Figma.

We tested new UGC content and creatives every week, with hook rate at the centre of it. Winning ads were scaled immediately. Losing ads were paused or optimised. Over 15 months, this built a system that keeps improving itself.

The result

From €20,000 a month to peak months of €600,000+. An average ROAS of 5.25x across the entire period. €18.3 million in total revenue generated, on €3.5 million in total ad spend. A profitable growth machine that gets stronger month after month.

Meta AdsTikTok AdsGoogle ShoppingKlaviyo EmailUGC Content
Live data from Meta Ads Manager
Smashed Lemon — Meta Ads Manager results
Case Study 02

From brand launch to €10M+ annual revenue

Elyon Dubai, luxury fragrance with an omnipresence strategy

The challenge

Elyon Dubai launched as a brand-new luxury fragrance brand, with no existing community, no social proof and no ad history. Products start at €250 each, in a market where trust is everything and conversion doesn't come easily.

The approach

We chose an omnipresence strategy: putting the brand in front of the audience across every relevant platform at once, including Meta, TikTok, Snapchat, Google and email. Rather than leaning on a single channel, we built a premium presence everywhere that creates trust and desire.

We produced and tested 50+ creatives a week. New hooks, new angles, new formats, every week. Winning content was scaled immediately through Meta Spark Ads and TikTok whitelisting. At the same time, we built a complete email funnel that converted new customers and retained existing ones.

The result

In record time, Elyon Dubai grew to €10 million-plus in annual revenue, one of the fastest-growing DTC fragrance brands out there. With over €1 million in Meta ad spend and an omnipresence approach across 5 platforms, Elyon Dubai is now an authority in the luxury fragrance space.

Meta AdsTikTok AdsSnapchat AdsGoogle AdsKlaviyo EmailUGC Content
€10M+
Annual revenue
€1M+
Meta ad spend
50+
Creatives/week
5
Active platforms
from €250
Product price
Brand launch
Starting point
Live data from Meta Ads Manager
Elyon Dubai — Meta Ads Manager results

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